Follow no crowd. Your time is NOW. NOW is the time for the newest member of #TeamPenshoppe! Say hello to BELLA HADID (@bellahadid)! 👋 #PenshoppeGenerationNow #BellaXPenshoppe

A post shared by PENSHOPPE (@penshoppe) on Aug 14, 2017 at 6:08pm PDT

A pot of K-Pop fans, however, thought the new endorser was a member of the South Korean group Girls’ Generation. The expectation stemmed out of Penshoppe’s teaser days before the reveal.

This GENERATION follows no crowd. 08.15.17. #Penshoppe

A post shared by PENSHOPPE (@penshoppe) on Aug 11, 2017 at 8:02pm PDT

The GENERATION arrives TOMORROW. #Penshoppe

A post shared by PENSHOPPE (@penshoppe) on Aug 13, 2017 at 8:00pm PDT

How do you like Bella Hadid as Penshoppe’s newest celebrity endorser?